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Posted by on June 1, 2011

Before your friendly neighborhood AVENGERS take over the Albuquerque International Airport they first sweep the underbelly (literally) of downtown Albuquerque.

NOW FILMING in the basement of the sizable property that is the Albuquerque Convention Center.

So many of you darlin’ readers already know this and much much more and may I just say how excited and proud for you and the whole of our great state for being a part of this grande muy magnifico production!!

(Let’s all remain as respectful and professional as those with NDAs)

Just one week ago over 100 companies were invited here to the world renowned NM set by Marvel Studios for a “Licensing Summit”. Read the transcript of what one of these companies were allowed to say about what they saw and did there!

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From Upper Deck:

On Wednesday we were on the actual set of the film and there was a lot going on. Marvel shared that it was the biggest set they had ever built and when we stepped on the bridge of the Avengers Helicarrier, we realized they were very serious. It was like the bridge of The Star Trek Enterprise on steroids, just amazing to behold.

We were not alone at this event as we joined with more than 100 licensees and potential licensees of Marvel with representatives from companies like Hasbro, LEGO, THQ, Disney and many more. As a die-hard fan of The Avengers, I wanted to snap some pictures so bad with my phone, but Marvel wasn’t going to have any of that. Anyone caught sneaking a photo would be quickly escorted from the premises and I didn’t want to miss any of this so my phone stayed in my pocket.

We got to check out some rough cuts of the film (which looked AMAZING by the way) and talk about how we can make the most of all our marketing efforts for this franchise. We are really excited about the opportunities with The Avengers to say the least and we have seen solid interest in our Iron Man and Thor trading cards so far. We expect to see the same with our Captain America product when that launches in June.

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