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$2.5M NM Contract AVAILABLE

Posted by on August 18, 2011
EconomyMoneyNMTourismYou

My friends {sarcasm} at The New Mexico Department of Tourism say nay to the re-upping of contracts with advertising co. M&C Saatchi of Los Angeles and PR firm Development Counsellors International of New York to rep. NM.

State Tourism Secretary Monique Jacobson has announced that a NATIONAL search will get underway next week for the state’s approx. $2.5M annual contract to sell NM to the world!

“The ad contract will be for about $2.5 million a year, and the public relations contract will be for about $120,000, both of which are roughly in line with what the department pays now for the services…Because of our limited budget, ideas matter most. We are looking for folks who really get the essence of what we believe is New Mexico.” – Jacobson to the AP

Of course we have to ask – Who knows New Mexico like New Mexico? The request for proposals (RFPs) for these two hot tickets is expect
to go out next week with the full campaign slated for debut early next year!

We will update you here with where and how to apply – if you’re New Mexico and you want to toss your 2 cents into this multi-million dollar decision CONTACT the department and ask them to keep this J-O-B local!

Previous campaigns have left NM languishing at the #38 spot in the country as a tourist destination – we can do better. Just say Middle Mexico, USA no more.

Business Week

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