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Running the Numbers: 2.5M NM Dollars Headed to TEXAS

Posted by on January 11, 2012

As we told you here back in August, the NM Governess appointed State Tourism Secretary, Monique Jacobson had put out the call for marketing proposals to help re-brand the state in the collective side-eyes of the nation nay, the world.

The Wall Street Journal recently reported a New Mexico State Tourism Department study finds that much of the nation sees New Mexico as “Arid.” “Barren.” “Dull”, and on the ~upside “Close to Arizona”? At least that perception places NM in the continental United States, right?

Ms. Jacobson, tells TWJ that she’s confident she can leverage her limited resources to build “a strong, iconic brand.” Not included in the article is the recent development that those “limited resources” of $2.5M has been awarded by the New Mexico State Tourism Department to a TEXAS firm.

Despite submissions by no less than six New Mexico firms for the job, our bottom barrel, 36th ranked national tourism standings (formerly run by a Los Angeles, CA firm), and state tourism marketing dollars are headed out of state.

TBC

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