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NM Job Creation via Tourism

Posted by on February 29, 2012

UPDATE 3/2/12: OHI has just obtained the following document, as sent out last month, requesting that state leaders consider utilizing local resources to produce the upcoming NM State Tourism multi-media campaign.

GUILTY – We’re all guilty of corporate chain store shopping and franchise restaurant dinning over the local mom & pop businesses who are struggling to survive in our community.

Does this mean we shall all remain passive in allowing our state funds, though humble by national standards, to follow the same path on a still multimillion dollar scale, by way of whatever cryptic and elusive measures may or may not be ordained?

In what looks a lot like an ever increasing tally of slights to the local film & media industry by the Roundhouse, this particular money train (aka NM State Tourism contract) starts in New Mexico, runs through Texas (to drop off the cash) and only creates local work or pays back to New Mexico what is allocated by the out of state firm.

You don’t get to be the 498,660 ranked website in America (1,411,247 worldwide, insert “lol” here) without recognizing that there IS as much passion and interest as there is talent in this great state and its epic film industry that thousands have worked and lived to embolden over lo these many years.

From those of us who watch and report, to those in the trenches who literally implore the powers that be to lend their support to growing the industry, we all want to know – If we’re truly working to bring productions home, why wouldn’t we produce a production set to represent and draw the world’s attention to us with ample local talent?

IATSE Local 480 Business Agent, Jon Hendry proactively set out to offer his industry know-how and resources to the state’s Governor, Susana Martinez and her applicable cabinet members in the above letter dated Feb. 14, 2012 – which all but begs the root question here: If the industry has the support of the current administration why isn’t it being utilized by it?

YOUR “meager” 2M State Tourism dollars are at work on Job Creation, for out of state companies.

The decision to go with the small and relatively new Texas firm, Vendor Inc., may already be generating some tourism revenue, by way of maybe filling some hotel rooms and buying local meals for the out of state advertising firm and their crew*, when they visit NM to execute our new multimillion dollar marketing campaign.

Too bad factoring small business and peripheral spending locally is not taken into any meaningful account by the current administration (oh wait, that’s only when asserted by the evil film industry – Tourism gets carte blanche on claims of grandeur and bloated assertions of ROI – see Catch the Kid). And ~again, in this case, any dollars the Texas firm spends were already New Mexico dollars to begin with.

Though beloved by many (including yours truly), even the casting co. hired by the firm to fill roles for the multi-media ad campaign being shot locally, is not New Mexico based.

At least the gig pays ~well, and so long as they pass the “bag test”, it seems a few New Mexicans will be getting paid as a part of this whole shebang right out of the shoot.

*Unconfirmed – duh, this is a blog not the NY Times

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