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New Mexico Tourism to make amends with Local Film & Culture

Posted by on March 22, 2012

On the long and winding road of missteps, wherein New Mexico industries and the very fiber of our cultural make-up as New Mexicans had first been underutilized then flatly insulted, a path to amends is taking shape.

This week New Mexico Film workers business agent, Jon Hendry had a successful meeting with the Governor’s cabinet members in regards to their handling and handing out of the state’s multi-million dollar ad campaign, which has recently grabbed some unflattering national and international attention due to the Tourism Department’s casting gaffe.

Tops in priority to many are bridging the gap between the high dollar, high visibility contract utilizing local trades, businesses and people, for this all important media package set to launch beginning next month with the goal of showcasing New Mexico to the world.

As forwarded to OHI from the office of IATSE 480 Business Agent, Jon Hendry to locals in film; the status of New Mexico Film, New Mexico Tourism, and New Mexicans going forward together stands as follows:

I just met with Cabinet Secretary of Tourism Monique Jacobsen, the Director of Tourism Development, and the Governor’s Deputy Chief of Staff on the outsourcing of crew on the recent tourism commercial.

I feel we had a frank and open discussion of our positions. I believe the Department and the Governor’s office now know that this is something that should not have occurred. I also believe that they are willing to make every effort to prevent this from occurring in the future.

We discussed three things which I think will be positive steps forward.
1. We will work together to ensure that as many New Mexicans as possible work on these projects in the future.
2. We will work to form an advisory group of people from around the state to assist in achieving that goal.
3. We will jointly create a promotion to showcase New Mexicans’ own stories.

I strongly believe this meeting was a positive first step. Everyone in attendance took this matter seriously. I’m making a commitment to the NM production community that I will do everything that I can to make sure it doesn’t happen again. The Governor’s office and the Tourism Department will work with us all to make sure as well.

Having said that, the recent commercial is in the can; continuing to gripe and complain about it, while therapeutic, does not help. We’re all New Mexicans here regardless of what side of the fence we sit on, where we originally came from, or what we look like. Our goal should be to promote jobs through sustainable and respectful tourism. I know a number of you told me earlier you’re willing to work with me on this and I will hold you to it.

Jon Hendry
Business Agent
IATSE Local 480

UPDATES TO FOLLOW

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