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Tag: Monique Jacobson

Missouri – “Show Me” 180,000 NM Dollars

Posted by on May 20, 2012 | Comments Off on Missouri – “Show Me” 180,000 NM Dollars

To quote myself just a few moments ago when a fellow New Mexican sent over the news that a whopping $180,000 New Mexico Tax dollar payment has been APPROVED to go out of state, “ARE YOU FK’N KIDDING ME!?!”

From the state department who brought you a whites/light skinned casting call for a New Mexico commercial shoot, helmed by a Texas firm, produced by a California company for a $2M NM price tag comes the latest development to further New Mexico Tourism.

KRQE reports that the state Tourism department is again citing their own arbitrary ratings system to award our tax dollars elsewhere – this time to Missouri, the “show me state”.

“The department paid $180,000 to a Missouri-based company, MMGY, to redesign its decade-old website.”

Perhaps the underlying goal of this administration’s Tourism Department is to send as much New Mexico money out of state, employing hundreds of people anywhere but here…to encourage them to visit?

Thanks Alan

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New Mexico Tourism to make amends with Local Film & Culture

Posted by on March 22, 2012 | 2 comments

On the long and winding road of missteps, wherein New Mexico industries and the very fiber of our cultural make-up as New Mexicans had first been underutilized then flatly insulted, a path to amends is taking shape.

This week New Mexico Film workers business agent, Jon Hendry had a successful meeting with the Governor’s cabinet members in regards to their handling and handing out of the state’s multi-million dollar ad campaign, which has recently grabbed some unflattering national and international attention due to the Tourism Department’s casting gaffe.

Tops in priority to many are bridging the gap between the high dollar, high visibility contract utilizing local trades, businesses and people, for this all important media package set to launch beginning next month with the goal of showcasing New Mexico to the world.

As forwarded to OHI from the office of IATSE 480 Business Agent, Jon Hendry to locals in film; the status of New Mexico Film, New Mexico Tourism, and New Mexicans going forward together stands as follows:

I just met with Cabinet Secretary of Tourism Monique Jacobsen, the Director of Tourism Development, and the Governor’s Deputy Chief of Staff on the outsourcing of crew on the recent tourism commercial.

I feel we had a frank and open discussion of our positions. I believe the Department and the Governor’s office now know that this is something that should not have occurred. I also believe that they are willing to make every effort to prevent this from occurring in the future.

We discussed three things which I think will be positive steps forward.
1. We will work together to ensure that as many New Mexicans as possible work on these projects in the future.
2. We will work to form an advisory group of people from around the state to assist in achieving that goal.
3. We will jointly create a promotion to showcase New Mexicans’ own stories.

I strongly believe this meeting was a positive first step. Everyone in attendance took this matter seriously. I’m making a commitment to the NM production community that I will do everything that I can to make sure it doesn’t happen again. The Governor’s office and the Tourism Department will work with us all to make sure as well.

Having said that, the recent commercial is in the can; continuing to gripe and complain about it, while therapeutic, does not help. We’re all New Mexicans here regardless of what side of the fence we sit on, where we originally came from, or what we look like. Our goal should be to promote jobs through sustainable and respectful tourism. I know a number of you told me earlier you’re willing to work with me on this and I will hold you to it.

Jon Hendry
Business Agent
IATSE Local 480

UPDATES TO FOLLOW

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Slovenly Acts of NM Tourism or E̶v̶i̶l̶ Genius?

Posted by on March 16, 2012 | 4 comments

Latest: Tourism Secretary Answers | DPNM Reaction | Dept. of Tourism Response | CBS NEWS | The Associated Press | The Santa Fe New Mexican

Don’t cry, kids decorate pics like this all the time…the software comes on their “baby iPads”.

As we’ve been covering for you since the original RFP was released back in August 2011, the then recently appointed face of the New Mexico Tourism Department was poised to launch a new brand of New Mexico to the world…One that perhaps would eventually lend locals the luxury of not having to explain that New Mexico is in fact a part of the continental United States, to everyone from Washington State to Timbuktu.

New Mexico may perhaps be best known as an extra terrestrial landing strip or that dusty land which one passes through en route to another destination, but brand new leadership handpicked and handsomely paid is now at the helm to “rebrand” New Mexico, USA. The rally cry chosen by our new leader in branding, State Tourism Director, Monique Jacobson, to entice the world over to make New Mexico their destination of choice: “Adventure steeped in culture.” Okay. First question, whose culture?

Next, putting the reins of representing New Mexico to the world in the hands of a Texas Co. were enough to ruffle more than just a few local feathers. When Job Creation is touted as being a top priority of the sitting administration, sending a $2M job to a neighboring, tourist destination competitor state was perplexing at best, especially taking into account the plethora of skilled ad agencies all over the home front who no doubt KNOW New Mexico.

Regularly citing a seemingly “gold standard” of criteria, that the Tourism Department herself/itself either devised or adopted, the Texas firm won out over the many locally based firms who applied, even over the few NM firms which allegedly made it into the “final round” of “scoring” despite their in-state “preferential” allowances. Vendor Inc. ultimately won the dough, and apparently unabashed contract, creative and casting control.

Herein lies either the genius or the critical downfall of a campaign that has yet to air, New Mexico is already making news; First in the few rumblings about the Texas award, then almost under the radar the contracting started to go out. Initially with the multi-state (CA, NV, TX, NM) staffed casting outfit based out of Santa Monica, CA, which sent out the campaign devised casting call…(Back to that in a hot minute).

First round of FREE ADVERTISING begins here, where in a state which had worked, and risen to world-renowned ranks as tops in film production the mighty Vendor picked California filmmakers to jet in and out of the state with their own crew to film a weather ravaged four day shoot. The story of “irked” local filmmakers and production houses went from viral to news worthy, then broadcast all around the country painting New Mexico as a state set to advertise themselves without much faith in themselves.

To today and into mañana’a news, as dictated by the aforementioned ad campaign casting specifications, we shall only be represented by the “light-skinned” and fit among us. By these standards not even the woman who is our top elected official need apply to appear in this first round of advertisements requesting that the world take a look at New Mexico as an “Adventure steeped in culture.”

Where New Mexico is already hurting in some circles as appearing steeped in gas & oil interests and enriching corporate culture (see SB9 tax veto here), we’re now a step further to the right to most, elitist/racist or just plain out of touch at best. Because unlike a feature or indie film casting call which may rely on scripted requirements for certain characters – this is destined to be a multi-million-dollar motion picture representation of our great state, broadcast to the world.

All excellent moves if subscribing to the old adage that “any press is good press”, or aiming to flagrantly fly insensitivity in the face of the majority of your product/state’s population, or if politically angling to shine a spotlight on our state leader’s already dubbed war on immigration – good show.

Click here for the adults cast as Caucasian or “light-skinned” Hispanics in the ad, as released by the contracted casting director.

This just in: Expect NM Tourism select, Vendor Inc. to be without comment on this debacle just as they seemed to be in this 2011 Super Bowl bust.

Special thanks to our media “partners” and certain “whispers in the wind” in covering these developments…

UPDATE: Vendor Inc. has issued the following statement to Gabriel Escobar of The Dallas News:

“The focus of our shoot was on showcasing to the country the many amazing experiences and adventures one can have in New Mexico. The casting call you referenced was for the role of “tourists” who could be coming from any number of states. This is the first of many spots which will feature the wide range of people who are drawn to New Mexico.”
-Tom Hollerbach, Managing Director and COO, Vendor Inc.

So, as the statement(s) would suggest, we’ve got it all wrong. The cast are not New Mexicans, they are tourists. Caucasian or “light-skinned” Hispanic tourists.

Perhaps they were actually making special concession in allowing local “lights” to be considered to portray the desirable white market…

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New Mexico Tourism Sec’s Spouse Lands State Finance Policy Job

Posted by on March 2, 2012 | Comments Off on New Mexico Tourism Sec’s Spouse Lands State Finance Policy Job

UPDATE 03/28/12: The Santa Fe New Mexican has picked-up on our story about the very fiscally secure Mr. & Mrs. Jacobson.

While the average annual household income in NM is $43,000, the Martinez Administration appointed Jacobson household weighs in at a hefty $204,000.

Nice work if you can get it. Especially for two young people whose combined work experience equals just over 12 years…most especially convenient for Mr. Jacobson who, according to his Linkedin resume hadn’t worked in five years prior to landing the original, “highly complex” political appointment last July.

Welcome to your government funded high-life of civil servitude.

For the love of Government Transparency…

According to the Albuquerque Journal, the spouse of Governor Susana Martinez’s Cabinet Secretary, Monique Jacobson had procured a temporary government job in the middle of 2011.

UPDATE to the story as run in the Albuquerque Journal on Fri, Oct 7, 2011, titled “Cabinet Spouse Gets State Temp Job“:

It seems that Cabinet Secretary Jacobson’s husband’s glass slipper has turned to brass (a brass ring that is), as he has landed the position of Director of Finance Policy in the New Mexico Department of Finance & Administration.

Though not yet listed on the department website directory of the board, the Office of the Governor’s 2012 Financial Disclosure documents and The Sunshine Portal NM both show a hire date of December 2011 for Andrew Jacobson, just about the time Mr. Jacobson’s plum “Temp Job” was to wrap-up.

For the full article click through here, where you’ll come to find the following gems:

“His wife’s Cabinet position didn’t and shouldn’t have any bearing on his being hired,” said Finance and Administration Secretary Tom Clifford.

Andrew was the only qualified applicant for a highly complex position and thus the only person interviewed,” he said. “He agreed to take the job knowing it didn’t include benefits and that it would expire by the end of the year.”

The budget division that employs Jacobson is tasked with preparing the governor’s annual budget recommendation to the Legislature. Specifically, Jacobson’s job duties include analyzing state projects and other components of the $5.6 billion budget, Clifford said.

— As appeared on page C2 of the Albuquerque Journal on Fri, Oct 7, 2011

Also see KRQE

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$2.5M NM Contract AVAILABLE

Posted by on August 18, 2011 | 5 comments
EconomyMoneyNMTourismYou

My friends {sarcasm} at The New Mexico Department of Tourism say nay to the re-upping of contracts with advertising co. M&C Saatchi of Los Angeles and PR firm Development Counsellors International of New York to rep. NM.

State Tourism Secretary Monique Jacobson has announced that a NATIONAL search will get underway next week for the state’s approx. $2.5M annual contract to sell NM to the world!

“The ad contract will be for about $2.5 million a year, and the public relations contract will be for about $120,000, both of which are roughly in line with what the department pays now for the services…Because of our limited budget, ideas matter most. We are looking for folks who really get the essence of what we believe is New Mexico.” – Jacobson to the AP

Of course we have to ask – Who knows New Mexico like New Mexico? The request for proposals (RFPs) for these two hot tickets is expect
to go out next week with the full campaign slated for debut early next year!

We will update you here with where and how to apply – if you’re New Mexico and you want to toss your 2 cents into this multi-million dollar decision CONTACT the department and ask them to keep this J-O-B local!

Previous campaigns have left NM languishing at the #38 spot in the country as a tourist destination – we can do better. Just say Middle Mexico, USA no more.

Business Week

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