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Tag: New Mexico Department of Tourism

NMTourism Call for NMFilm

Posted by on September 17, 2012 | Comments Off on NMTourism Call for NMFilm

From the New Mexico Department of Tourism:

We are looking for an in-state Director and production team for a commercial production to shoot in New Mexico in January of 2013. The shoot will be 2-4 days. MOS. We are looking for a Director who has national, award-winning experience shooting outdoor/adventure sports and activities. In addition, this Director must be highly skilled in pulling authentic moments of humanity from all cast members. We would like the production team to be a tight group that has worked together, can maximize production value with a small footprint, move quickly, and get a lot of coverage using multiple cameras. Extensive experience shooting with an RC helicopter is mandatory, as well as other ways to increase production value with a limited number of team members. Please respond by EOD Monday, September 24. Send resume’s and questions to Martín Leger at martin.leger@state.nm.us.

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Missouri – “Show Me” 180,000 NM Dollars

Posted by on May 20, 2012 | Comments Off on Missouri – “Show Me” 180,000 NM Dollars

To quote myself just a few moments ago when a fellow New Mexican sent over the news that a whopping $180,000 New Mexico Tax dollar payment has been APPROVED to go out of state, “ARE YOU FK’N KIDDING ME!?!”

From the state department who brought you a whites/light skinned casting call for a New Mexico commercial shoot, helmed by a Texas firm, produced by a California company for a $2M NM price tag comes the latest development to further New Mexico Tourism.

KRQE reports that the state Tourism department is again citing their own arbitrary ratings system to award our tax dollars elsewhere – this time to Missouri, the “show me state”.

“The department paid $180,000 to a Missouri-based company, MMGY, to redesign its decade-old website.”

Perhaps the underlying goal of this administration’s Tourism Department is to send as much New Mexico money out of state, employing hundreds of people anywhere but here…to encourage them to visit?

Thanks Alan

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Inroads or outliers: NMFilm Community responds to Gov. casting and resources

Posted by on May 9, 2012 | 4 comments

There seemed to be some promising developments between one big government office and our own International Alliance of Theatrical Stage Employees after the dust-up in March, wherein the NM Dept. of Tourism and New Mexico dollars went virtually ALL OUT OF STATE (save for approx. 6 actors and 2 crew members, and a 4 day local shoot).

Then IATSE 480 business agent Jon Hendry released this statement regarding the possible mends in going forward with the current administration giving NMFilm a fair shake, however…

A new row is brewing as another branch of our government too appears set to utilize out of state film resources and is requesting non-union talent to shoot state PSAs.

The latest word from Jon Hendry on the matter:

So the DOT are shooting a spot as they do regularly ( or it could be the MVD but whomever it’s your tax dollars) and from what I’m being told they’re bringing in an out-of-state Director and possibly a DP. They’re also casting only non-union actors. Now I’m finding this all a little hard to believe, as I sat in the Govenor’s office and i was personally assured, by the Deputy Chief of Staff, that every effort would be made to ensure this didn’t happen again, so for now I’m assuming it’s all a rumor.

There are some fine commercial directors here, as good as anyone that could be brought in. Even if there wasn’t, how would our people ever get better without the opportunities that in-State Government commercials allow ? I actually know of what I speak. In a previous life, when I was the Director of Marketing for then Gov. Richardson, we shot dozens of spots without ever bringing in anyone from out of State including the Directors and we somehow made the spots on budget and Union. Including the iconic ” You drink,you drive, you lose ” and the national award-winning ” You’re in the right state of mind, just the wrong State “

We viewed commercials as training grounds and showcase opportunities for New Mexico talent both in front and behind the camera. After all, if the State won’t help who will ?

Rather than just complain here’s a couple of concrete suggestions ; first here’s what I will be told ” Why do you care.? They are using your guys ? ” I care because I’m a New Mexican. Bringing in ATL is just wrong. Putting BTL locals on doesn’t make this right. As I’ve said, I will be an advocate, but the real key here is the film office. If they ask through the Governor that all departments send there RFP’s over so they can be emailed to interested New Mexicans who register with them, then at least the production community will have an opportunity to bid. They could also put on a job fair for State agencies which brings together possible clients and vendors. I used to bring in all the PIO’s from the State for a monthly meet and show them examples of New Mexican work, took them to sets, introduced them to our peeps. It worked.

Regardless if New Mexicans are not getting hired, we-the production community- need to fix this. I need to fix this. Because frankly I’m a big fan. I have had the privilege of working with many of you and with many outsiders. We take a back seat to no one.
Jon Hendry

In the meanwhile, today the Albuquerque Journal reports, “Gov. Susana Martinez’s administration is laying the groundwork for a wide-ranging study of New Mexico’s film rebates that it hopes will put to rest the debate over the program’s effectiveness.”

Full story here.

We have to wonder if the study will aim for a balanced look or simply take further aim at dismantling the industry which this administration has been so notorious for. Albuquerque has fallen from NUMBER ONE in the nation for film production to third and the state as a whole has fallen from third to NINTH under Martinez’s relatively short rule.

Study or target no study the numbers of productions which are fleeting and fleeing continue to mount, from Django Unchained in Louisiana, to Iron Man and Hunger Games in North Carolina, where Government offices actively work for film jobs and notoriety for their state residents.

New Mexico presently sits on the bench with infighting while neighboring states, previously daunted by the New Mexico’s top ranking in film were falling away, others are ramping-up as our reign is loosening and slipping away.

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Picture of the Day: Smart Guy Edition

Posted by on May 2, 2012 | Comments Off on Picture of the Day: Smart Guy Edition

Since nobody wants to hear me whine about this anymore, we’ll let a true professional break it down. Click here for this week’s News/Opinion from the Weekly Alibi, written by Gene Grant.

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Slovenly Acts of NM Tourism or E̶v̶i̶l̶ Genius?

Posted by on March 16, 2012 | 4 comments

Latest: Tourism Secretary Answers | DPNM Reaction | Dept. of Tourism Response | CBS NEWS | The Associated Press | The Santa Fe New Mexican

Don’t cry, kids decorate pics like this all the time…the software comes on their “baby iPads”.

As we’ve been covering for you since the original RFP was released back in August 2011, the then recently appointed face of the New Mexico Tourism Department was poised to launch a new brand of New Mexico to the world…One that perhaps would eventually lend locals the luxury of not having to explain that New Mexico is in fact a part of the continental United States, to everyone from Washington State to Timbuktu.

New Mexico may perhaps be best known as an extra terrestrial landing strip or that dusty land which one passes through en route to another destination, but brand new leadership handpicked and handsomely paid is now at the helm to “rebrand” New Mexico, USA. The rally cry chosen by our new leader in branding, State Tourism Director, Monique Jacobson, to entice the world over to make New Mexico their destination of choice: “Adventure steeped in culture.” Okay. First question, whose culture?

Next, putting the reins of representing New Mexico to the world in the hands of a Texas Co. were enough to ruffle more than just a few local feathers. When Job Creation is touted as being a top priority of the sitting administration, sending a $2M job to a neighboring, tourist destination competitor state was perplexing at best, especially taking into account the plethora of skilled ad agencies all over the home front who no doubt KNOW New Mexico.

Regularly citing a seemingly “gold standard” of criteria, that the Tourism Department herself/itself either devised or adopted, the Texas firm won out over the many locally based firms who applied, even over the few NM firms which allegedly made it into the “final round” of “scoring” despite their in-state “preferential” allowances. Vendor Inc. ultimately won the dough, and apparently unabashed contract, creative and casting control.

Herein lies either the genius or the critical downfall of a campaign that has yet to air, New Mexico is already making news; First in the few rumblings about the Texas award, then almost under the radar the contracting started to go out. Initially with the multi-state (CA, NV, TX, NM) staffed casting outfit based out of Santa Monica, CA, which sent out the campaign devised casting call…(Back to that in a hot minute).

First round of FREE ADVERTISING begins here, where in a state which had worked, and risen to world-renowned ranks as tops in film production the mighty Vendor picked California filmmakers to jet in and out of the state with their own crew to film a weather ravaged four day shoot. The story of “irked” local filmmakers and production houses went from viral to news worthy, then broadcast all around the country painting New Mexico as a state set to advertise themselves without much faith in themselves.

To today and into mañana’a news, as dictated by the aforementioned ad campaign casting specifications, we shall only be represented by the “light-skinned” and fit among us. By these standards not even the woman who is our top elected official need apply to appear in this first round of advertisements requesting that the world take a look at New Mexico as an “Adventure steeped in culture.”

Where New Mexico is already hurting in some circles as appearing steeped in gas & oil interests and enriching corporate culture (see SB9 tax veto here), we’re now a step further to the right to most, elitist/racist or just plain out of touch at best. Because unlike a feature or indie film casting call which may rely on scripted requirements for certain characters – this is destined to be a multi-million-dollar motion picture representation of our great state, broadcast to the world.

All excellent moves if subscribing to the old adage that “any press is good press”, or aiming to flagrantly fly insensitivity in the face of the majority of your product/state’s population, or if politically angling to shine a spotlight on our state leader’s already dubbed war on immigration – good show.

Click here for the adults cast as Caucasian or “light-skinned” Hispanics in the ad, as released by the contracted casting director.

This just in: Expect NM Tourism select, Vendor Inc. to be without comment on this debacle just as they seemed to be in this 2011 Super Bowl bust.

Special thanks to our media “partners” and certain “whispers in the wind” in covering these developments…

UPDATE: Vendor Inc. has issued the following statement to Gabriel Escobar of The Dallas News:

“The focus of our shoot was on showcasing to the country the many amazing experiences and adventures one can have in New Mexico. The casting call you referenced was for the role of “tourists” who could be coming from any number of states. This is the first of many spots which will feature the wide range of people who are drawn to New Mexico.”
-Tom Hollerbach, Managing Director and COO, Vendor Inc.

So, as the statement(s) would suggest, we’ve got it all wrong. The cast are not New Mexicans, they are tourists. Caucasian or “light-skinned” Hispanic tourists.

Perhaps they were actually making special concession in allowing local “lights” to be considered to portray the desirable white market…

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#NM Tourism Casting

Posted by on February 24, 2012 | 2 comments

NEW MEXICO STATE TOURISM CASTING GAFFE

*** From On Location Casting ***

NOW CASTING THE FOLLOWING PROJECT in ALBUQUERQUE/SANTA FE, NM:

Project: New Mexico Tourism

Type: Regional COMMERCIAL. NON-Speaking Principal roles. NON-UNION.

Shoot dates: March 5-8th, 2012 (4 days)
– All 4 days will be full (12 hour) days – Travel between one location to the next is part of the storyline so you will travel with the production crew.
– Call Time: March 5th – Early morning in Albuquerque (Exact time TBD)
– Wrap: March 8th – Late afternoon/evening in Santa Fe (Exact time TBD)
**MUST BE AVAILABLE ALL FOUR SHOOT DATES!!!

Usage: All media, including but not limited to broadcast, internet, print, new media and industrial.

Terms: Date of first use until June 30, 2013

Territory: Southwestern states – US

Compensation: NON-UNION. $300.00/day plus expenses (meals and lodging). Travel provided by production. Possible buyout, rate TBD. (NO Agency commission)

Talent Specs:

FAMILY
REAL FAMILIES: Caucasian or light skinned Hispanics.
MOM & DAD – 35-40 years old, fit and attractive, brown or black hair. Mountain biking, hiking and climbing experience is a plus, but not necessary. Ability to swim is necessary (for safety). NO professional acting experience required!

KIDS – boy and girl, ages 8-14, fit and cute everyday kids, brown or black hair. Mountain biking, hiking and climbing experience is a plus, but not necessary. Ability to swim is necessary (for safety). NO professional acting experience required!

COUPLE
REAL COUPLES PREFERRED but NOT required: Caucasian or light skinned Hispanics.
MAN – 30-40 years old, fit and attractive, brown or black hair (a little bit of grey hair is nice but not critical) . Mountain biking, hiking and climbing experience is a plus, but not necessary. Possible water play (wading, boating, river, lake scenes). Ability to swim is necessary (for safety). NO professional acting experience required!

WOMAN – 30-40 years old, fit and attractive, brown or black hair. Mountain biking, hiking and climbing experience is a plus, but not necessary. Possible water play (wading, boating, river, lake scenes). Ability to swim is necessary (for safety). NO professional acting experience required!

Overall Talent Considerations: Element tolerance is a plus (cold weather, etc.) Possible water play (wading, boating, river, lake scenes). Ability to swim is necessary (for safety). Looking for athletic, outdoor adventure types.

Submissions via email ASAP to: onlocationcastingNM@yahoo.com subject line NEW MEXICO TOURISM.
All submissions MUST include the following:

-First & Last name of each person being submitted
-Recent individual photo taken within the past (6) months of each person being submitted
-Couple or complete Family photo depending on which category submitting in
-Two working contact numbers
-Statement that you have checked your availability and are available for all dates (3/5/12-3/8/12)
-For each person, please provide a list of experience and level of expertise in any outdoor activities (hiking, climbing, biking, boating, swimming, etc.) as well as a list of outdoor gear they own.

**PLEASE ONLY SUBMIT IF YOU FIT THE LISTED CASTING SPECS. THERE ARE NO OTHER ROLES AVAILABLE!!**

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NM Slipping in Film Production Ranks

Posted by on December 22, 2011 | 3 comments

As New Mexico barely lands on this summer’s top 10 ranking of United States of film production, North Carolina gets to work, while top ranked NOLA capitalizes.

Hollywood’s P3 Update published their list in July which ranked states on an “attractive combination of tax incentives, crew base, talent pool, infrastructure, accessibility, significant production revenue and overall popularity among filmmakers.”

Still no direct word or public appearances from your Governor in support of her purported turnaround in stance, now in favor of the New Mexico Film Industry.

The expected and admitted “hit” NM productions have suffered over the past year at the hands of political targeting by the sitting administration, during the Legislative session in January 2011, has been well in focus around the rest of the country, with even Variety spotlighting the downturn here as recently as October.

So as North Carolina Governor, Beverly Perdue took an active role in wrangling Iron Man 3 away from New Mexico, New Orleans builds tours around its premiere movie making prowess, Colorado is set to re-double efforts and incentives to keep film alive in their state, what say you New Mexico? Governor Susana Martinez remains mum, save her famous epistle to Hollywood and the voices of her cabinet.

The second most responsible Government Office in charge of the standings of our great state in relation to the rest of the nation, nay the world, is the State Tourism Department, which recently laid claims to a $4-5 million “direct overall impact” for their $640,000 spent on a recent campaign built around the long dead and once vilified lore of Billy the Kid – without question.

???
“the multi-media campaign was pumped right back into the economy and was spent at local hotels, businesses and restaurants”
???

While New Mexico presently sits on Breaking Bad, one of the most acclaimed and rabidly favored, globally followed, hit scripted television shows ever. The AMC production along with multimillion dollar films, other television productions, a continuous flow of incoming and homegrown independents generate worldwide interest and YES tourism above and beyond the work for local trades, talent and actual boost to multi-county economies.

The very perception of New Mexico to the rest of the world stands to benefit from the cinema scope maintaining a name for the state as a leader in production lends. Still New Mexico Film is given little recognition in that regard and remains in fact the proverbial “bird on a wire”. Subject to a bill calling for an unbiased study to measure the state’s film program’s economic impact – which can either be a blessing or a continued curse. In either case perhaps the standard of intense study should too be imposed on our 36th ranked tourism standing.

Given that the Governor’s chief of staff guarantees there will be no legislation “with an executive message” in the next session come January to alter the existing incentives, which with strong pro-film organization lobbying were left at 25% – however capped at $50M, perhaps an executive message to lift the cap or at least invest even more tangible support in the industry and its thousands of invested New Mexican talent, crews, businesses, support services and students is in order.

Go New Mexico! Get into it!

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Creole Ranger Away – Bruckheimer Talks Taking Tonto to Louisiana

Posted by on October 19, 2011 | One comment

You can take the Native American out of Tonto, but can you take the West out of this western?

The Lone Ranger project has been all but laid to rest once already, to that end producers are now addressing ongoing budgetary concerns. Specifically, Jerry Bruckheimer deconstructs the approximate $10M price slash for The Hollywood Reporter, including the back-and-forth possibility of breaking-up the NM portion of the shoot, hauling it out of the West and into Louisiana where incentives are higher.

“We redid the production plan. We originally laid it out to avoid winter. Every single location we had, there was winter — 30s at night, 50s during the day, best-case scenario. We were jumping around. California, New Mexico, Arizona, Utah. If we had a big crowd scene and then the next day we were shooting just Tonto and the Lone Ranger, we still had the crew “on” because you have them weekly. So we bunched the sequences that were big together, and for the smaller scenes [we] laid off the extras, the effects people, the makeup people. It costs an enormous amount with 150 extras on the set. It’s not the extras, it’s the people that support the extras. You’re still carrying all the wardrobe, makeup and hair people. We bunched together scenes with Tonto and the Lone Ranger, so we had a much smaller crew. We saved about $10 million just by doing that.

Then we looked for the best break in tax incentives. We found that Louisiana gave us a better tax incentive than New Mexico — that was another $8 million. We’re still shooting in New Mexico, and we might [also] go to Louisiana. We’re asking New Mexico to come closer to the Louisiana incentive.

We dropped our California location not because they didn’t offer a tax break but because it was another production office that we had to open. Every time you have a new location, you have to use crew time setting it up for you. There are a lot of expenses.”

Bring it all the way home New Mexico, get a piece of this epic Disney Western with some back-end action or something in exchange for meeting the request…Keep our hotels loaded, tourists coming and our cast & crews employed…and maybe a little global PR to follow, so maybe the rest of the country learns in this century that NM is part of the continental UNITED STATES AND that we have better skiing than AZ.

N. Mex has already lost Quentin Tarantino’s Spaghetti Western Django Unchained starring Leonardo DiCaprio, NM Fave Samuel L. Jackson and Christoph Waltz, which starts shooting this November in NOLA.

Thanks Chris

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$2.5M NM Contract AVAILABLE

Posted by on August 18, 2011 | 5 comments
EconomyMoneyNMTourismYou

My friends {sarcasm} at The New Mexico Department of Tourism say nay to the re-upping of contracts with advertising co. M&C Saatchi of Los Angeles and PR firm Development Counsellors International of New York to rep. NM.

State Tourism Secretary Monique Jacobson has announced that a NATIONAL search will get underway next week for the state’s approx. $2.5M annual contract to sell NM to the world!

“The ad contract will be for about $2.5 million a year, and the public relations contract will be for about $120,000, both of which are roughly in line with what the department pays now for the services…Because of our limited budget, ideas matter most. We are looking for folks who really get the essence of what we believe is New Mexico.” – Jacobson to the AP

Of course we have to ask – Who knows New Mexico like New Mexico? The request for proposals (RFPs) for these two hot tickets is expect
to go out next week with the full campaign slated for debut early next year!

We will update you here with where and how to apply – if you’re New Mexico and you want to toss your 2 cents into this multi-million dollar decision CONTACT the department and ask them to keep this J-O-B local!

Previous campaigns have left NM languishing at the #38 spot in the country as a tourist destination – we can do better. Just say Middle Mexico, USA no more.

Business Week

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Beige is the New Vanilla

Posted by on July 23, 2011 | Comments Off on Beige is the New Vanilla

Yes Beige is the new Vanilla and New Mexico is full of it!

Funnyman extraordinaire and consummate New Yorker, Jerry Seinfeld gives his particular view of Albu-quirky as only he can:

Thanks to Chris for this clip and thanks to Seinfeld for not pulling a Katt Williams on the Kiva Auditorium crowd…though the spectacle that was Katt did make all kinds of dubious news…

Not every review of the Seinfeld show was a rave, and “beige heat” is not exactly a ringing endorsement that the Department of Tourism can splash all over the city…at least it wasn’t an awkward slap Captain America style.

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From waste of time to $10,000 prize!

Posted by on July 22, 2011 | 7 comments

Exploitation much?

National news outlets covering the sitting New Mexico Governor’s summer tourism promotion are calling foul at rattling at the proverbial grave of the long lored, long gone “outlaw” Billy the Kid.

From rabid condemnation of the former Governor’s talk of a pardon for “The Kid” to launching a Palin style publicity stunt/hunt, replete with high cost billboards, television radio and print ad campaigns, propping and popping “The Kid’s” likeness, where’s Waldo style, into all form of New Mexico tourist destinations….Classy.

Local news thus far is lobbing out a far rosier spin of the “promotion”…up to and until possible investigative reports are to follow if this surely very costly campaign is a bust…If and when that forecast comes to fruition a culprit other than the Governess will likely be locked into the cross hairs of blame – NM Film perhaps?

Where are the Avengers tourism promos (Royals style)??? The NM Film destination packages? THE BREAKING BAD Winnebago tours?!?!?! FARK!

Let “The Kid” rest already!

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Keep it in the Family – Buy Local

Posted by on March 27, 2009 | One comment
CastingJobsNM

AMC/Breaking Bad

AMC’s original series, Breaking Bad is holding a contest for a walk-on role on the show shot here in New Mexico. Click here for official rules and deadlines to enter.

Or at the very least click here to vote for a local contestant to keep it in the family.

BUY LOCAL

The New Mexico Department of Tourism has whittled down its selections for the roughly $3 Million State Advertising and Marketing contract.

Of the six finalists for the New Mexico dollars (and jobs) are five firms based out of Louisville KY, Phoenix AZ, Santa Monica CA, Austin TX, and Dallas TX. The sole locally based firm is Rick Johnson & Co.

Source

Contact New Mexico Department of Tourism link.

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