Posted by
Sindicator on January 11, 2012 |
3 comments
As we told you here back in August, the NM Governess appointed State Tourism Secretary, Monique Jacobson had put out the call for marketing proposals to help re-brand the state in the collective side-eyes of the nation nay, the world.
The Wall Street Journal recently reported a New Mexico State Tourism Department study finds that much of the nation sees New Mexico as “Arid.” “Barren.” “Dull”, and on the ~upside “Close to Arizona”? At least that perception places NM in the continental United States, right?
Ms. Jacobson, tells TWJ that she’s confident she can leverage her limited resources to build “a strong, iconic brand.” Not included in the article is the recent development that those “limited resources” of $2.5M has been awarded by the New Mexico State Tourism Department to a TEXAS firm.
Despite submissions by no less than six New Mexico firms for the job, our bottom barrel, 36th ranked national tourism standings (formerly run by a Los Angeles, CA firm), and state tourism marketing dollars are headed out of state.
TBC
Tags: New Mexico Tourism Department, Roundhouse, State Tourism Department
Posted by
Sindicator on August 18, 2011 |
5 comments
My friends {sarcasm} at The New Mexico Department of Tourism say nay to the re-upping of contracts with advertising co. M&C Saatchi of Los Angeles and PR firm Development Counsellors International of New York to rep. NM.
State Tourism Secretary Monique Jacobson has announced that a NATIONAL search will get underway next week for the state’s approx. $2.5M annual contract to sell NM to the world!
“The ad contract will be for about $2.5 million a year, and the public relations contract will be for about $120,000, both of which are roughly in line with what the department pays now for the services…Because of our limited budget, ideas matter most. We are looking for folks who really get the essence of what we believe is New Mexico.” – Jacobson to the AP
Of course we have to ask – Who knows New Mexico like New Mexico? The request for proposals (RFPs) for these two hot tickets is expect
to go out next week with the full campaign slated for debut early next year!
We will update you here with where and how to apply – if you’re New Mexico and you want to toss your 2 cents into this multi-million dollar decision CONTACT the department and ask them to keep this J-O-B local!
Previous campaigns have left NM languishing at the #38 spot in the country as a tourist destination – we can do better. Just say Middle Mexico, USA no more.
Business Week
Tags: Ad Campaign, Bid, Contract, Monique Jacobson, New Mexico Department of Tourism, Proposal, State Tourism Department
